In an era where traditional markets are making way for modern retail giants, the story of Doss & Co. stands out as a testament to resilience and legacy. Nestled in the heart of Jorhat district in Assam, this departmental store holds the distinction of being the first of its kind in the Northeast region of India, dating back to its inception in 1957.
As urban landscapes across the globe embrace the convenience of supermarkets and specialty stores, this particular departmental store remains a cherished relic of the past, symbolizing a unique blend of history and modernity.
The store, housed in the iconic Cally Building on KB Road, Jorhat, boasts a rich heritage, with the building itself constructed in the year 1910. Doss & Co., established in 1865, made its mark as the first registered departmental store in the region when it shifted to the historic Cally Building in 1915.
In a recent conversation with Dainik Jorhat, Tapan Kumar Das, the proud owner of Doss & Co., shared insights into the store’s historical significance, its distinguished offerings, and the challenges it faces in the current retail landscape.
Doss & Co: A Pioneer in Every Sense:
The store’s distinction as the first departmental store in the Northeast sets it apart from the modern establishments that have become commonplace. According to Tapan Kumar Das, the uniqueness of Doss & Co. lies in its ability to provide a wide range of goods and services, transcending the limitations faced by contemporary departmental stores.
In its early years, even during the British reign, the store gained a reputation for being a one-stop-shop, offering everything from a needle to a car. The store held the franchise for the Ford Motor Company, showcasing its commitment to diverse offerings.
Apart from automobiles, the departmental store provided printing press services, newspapers, magazines, toys, liquor, cosmetics, confectionery, and various other daily essentials. Notably, it stood as one of the oldest dealers of Nestlé Milk products in India.
Elite Clientele and Aristocratic Appeal:
The store catered primarily to the aristocratic sections of society, serving members of tea planters’ families, officials engaged in tea gardens, especially those owned by the Sterling company, administrators, bureaucrats, and a select group of tourists. The goods offered by the store were synonymous with quality and luxury, often beyond the reach of ordinary people. A significant portion of their products found their way to exclusive clubhouses in small towns across Assam, including Jorhat, Golaghat, Dibrugarh, Moran, and Duliajan.
Historical Capital and Evolution:
Established almost a century ago, the store was incorporated as a private company in 1955 with an authorized capital of Rs. 5 lakh and a paid-up capital of Rs. 1.5 lakh. Over the years, the company’s authorized capital has grown substantially, currently standing at an impressive Rs. 50 lakhs. This financial evolution mirrors the store’s adaptability and resilience in the face of changing economic landscapes.
Modern Challenges and Tourist Resilience:
With the proliferation of modern departmental stores in every corner of the city, Doss & Co. acknowledges a decline in sales. However, the store has found a silver lining in tourism. Tourists flock to witness the historic charm of the oldest departmental store in the region, ensuring a steady stream of visitors and helping Doss & Co. maintain its foothold in the market.
Despite the challenges posed by contemporary retail trends, Doss & Co. remains relevant and thriving, showcasing the enduring appeal of its legacy.
Branching Out:
The departmental store has expanded its footprint beyond Jorhat, with two additional branches situated in the towns of Golaghat and Nagaon. While modern civilization transforms the retail landscape nationwide, Doss & Co. has chosen to preserve its authenticity and aura, opting for a single-story model that keeps its unique charm intact.
In conclusion, the story of Doss & Co. represents more than just a retail legacy; it is a living testament to the resilience of tradition in the face of modernization. As the first departmental store in the Northeast, it continues to stand tall, bridging the gap between the past and the present, and inviting visitors to experience a slice of history in the bustling streets of Jorhat.
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