The Ishha Ambani and Mukesh Ambani operated luxury beauty boutique brand Tira, has opened its flagship location at Jio World Plaza in Mumbai, opening a new destination for fans of high-end skincare and cosmetics. A carefully chosen assortment of international beauty brands, including Dior, Estée Lauder, Yves Saint Laurent (YSL), La Mer, Prada, and Valentino, are displayed in the flagship store’s fifteen luxury shop-in-shop shops, according to Economic Times. Unique Brands and Tailored Services on Tira.
Ishha Ambani Redefining luxury beauty in India
“At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other, ” said Ishha Ambani, Executive Director, Reliance Retail Ventures Limited.
As emphasized by Ishha Ambani , in India, Tira is the only place to purchase the upscale skincare line Augustinus Bader. The store aims to reinvent the luxury beauty shopping experience in India by fusing premium brands with upscale, individualized services.
Revolutionising Beauty Experiences
Shops within stores offer immersive brand experiences that are exclusive to this place: • Dior provides the five-step “Addict Beauty Ritual,” which combines makeup and skincare for a perfect appearance. • Free signature cosmetic applications that showcase the beauty of the brand are offered by Armani. • With an emphasis on face, eye, and lip makeup treatments, YSL showcases the recognizable essence of Yves Saint Laurent.
Cutting-edge technology and personalised recommendations
Tira, operated by Ishha Ambani and Mukesh Ambani uses cutting-edge AI to provide individualized product recommendations and virtual try-ons. Through Tira’s Beauty Concierge Service, customers can take advantage of personalized consultations where professionals offer advice that are suited to each customer’s needs.
Exhancing User Experience
Tira Enhances the Buying Experience By providing a variety of drinks and turning into a Champagne Bar on special occasions, the Tira Café elevates the shopping experience. Customers can also choose scents that suit their individual style in the store’s Scent Room, which offers an immersive experience with carefully chosen international perfumes, including limited-edition collections. With a combination of top-tier products, premium services, and immersive shopping to enhance the beauty industry, this flagship store at Jio World Plaza is a step towards developing a luxury beauty destination that goes beyond simple retail.
